Executive Team

Scott Morrow, Luxury Link CEO
Scott Morrow, CEO (@LuxuryLinkCEO on Twitter)

Scott Morrow joined the Luxury Link Travel Group (LLTG) in 2012, bringing over 15 years of executive experience in interactive media, lead-generation and e-commerce. Within his first year with the company, he has overseen the launch of a new mobile/tablet product, aggressive internationalization efforts and new top-level strategies for search engine marketing (SEM) and optimization (SEO).

Before joining LLTG, Morrow served as co-CEO of Oversee.net, a leading performance marketing network with more than 250 million monthly unique users and lead-generating properties across the travel, consumer finance and retail sectors. Prior to Oversee, he was CEO of ThisNext, a ventured-backed social shopping company. He has served as EVP, Product & Marketing for IAC/Citysearch and VP, Marketing & Sales for the Download.com business unit of CNET Networks.

An experienced board member, Morrow has also served as an advisor to several start-ups and is an active angel investor. He holds a Bachelor of Arts in Economics from the University of Tennessee and an MBA from the J.L. Kellogg Graduate School of Management.
Diane McDavitt, President & Co-Founder
Diane McDavitt, President & Co-Founder (@LuxuryLinkPres on Twitter)

Diane McDavitt was a member of the Luxury Link launch team in 1997, and boasts more than 30 years of experience in the luxury travel industry. In her current role, she spearheads Luxury Link Travel Group’s sales and account management teams, forming new partnerships with elite hotels and resorts worldwide while striving to maximizing bookings and marketing exposure for all clients.

Prior to joining Luxury Link, she held senior sales and marketing roles with prominent luxury travel companies including Rosewood Hotels & Resorts, a leading 5-star hotel owner/operator. As part of the initial team selected to grow Rosewood’s worldwide sales infrastructure, she personally led the regional sales and marketing efforts for the western United States for seven years. McDavitt has a keen understanding of the primary disciplines within the travel industry, having held key roles with Air New Zealand, Aloha Pacific Cruises and Pacific Dateline Tours.

McDavitt has been a regular guest speaker at numerous industry events including the annual Association of Travel Marketing Executives conference, the Leading Hotels of the World annual congress, the Preferred Hotel Group Global Meeting and the annual e-Tourism Summit. She was named one of the Los Angeles Business Journal’s “Women Making a Difference” finalists and is a current member of the Portico Board of Directors. McDavitt received her Bachelor’s degree in sociology with minor studies in history from the University of California, Santa Barbara. View some of Diane’s favorite Luxury Link properties here.
John Cherry, Chief Financial Officer
John Cherry, Chief Financial Officer

John Cherry became Luxury Link Travel Group’s Chief Financial Officer in July 2013, bringing an incredibly strong financial and analytical skill set to the company’s portfolio of websites. He holds broad responsibilities across finance, accounting, human resources, legal and operations/production. Cherry joined Luxury Link after three years as CFO of The Veggie Grill, spearheading all accounting, finance, treasury, tax and HR functions.

Prior to his role with the fast-casual restaurant chain, Cherry spent six years as Vice President of Finance at CityGrid Media, an operating unit of New York-based media holding company IAC (Nasdaq: IACI). In this position, he was responsible for overseeing all aspects of finance and accounting, including financial reporting, financial planning and analysis, budgeting, forecasting, credit and collections and cash management for Citysearch, InsiderPages and Urbanspoon, plus accounting and finance for Evite and Gifts.com. Cherry also spent eight years in investment banking, beginning his career at Bankers Trust and continuing at McGladrey Capital Markets, where he focused on mergers and acquisitions.

John earned a B.A. in Mathematics from the University of Pennsylvania and an MBA from UCLA’s The Anderson School of Management. He lives in Manhattan Beach with his wife and two children.
James Keating, SVP of Product and Technology
James Keating, SVP of Product and Technology (@JamesKeating on Twitter)

James Keating, a successful sales and marketing executive with nearly 15 years experience driving revenue for ecommerce companies joined the Luxury Link Travel Group as Senior Vice President of Product and Technology in May 2013. In this role he oversees the company’s tech and concierge teams, and is instrumental in creating a continually-enhanced user experience for LLTG customers.

Most recently, Keating spent six years in a number of innovative roles with ShopWiki Corp / Oversee.net. As General Manager of Oversee Retail from 2011-13, he managed the company’s New York office while growing the Consumer Shopping Engine (CSE) line of all businesses. For three years prior as VP of Marketing and International, Keating created ShopWiki brands in numerous global markets while leveraging his expertise in search engine optimization and marketing to acquire traffic and high-quality leads for online retailers. Before ShopWiki Keating served as Vice President of Partnerships at Guidester (now Searchandise), building relationships with key advertisers such as Samsung and Olympus and retail partners such as Buy.com and TigerDirect.

Keating earned a B.S. in Electrical Engineering from the University of Scranton and an MBA at Fordham University with a dual concentration in marketing and finance, receiving honors in both disciplines. He has traveled to 50 countries, and is also one of only a few thousand people in this world who has visited all seven continents.
Benjamin Cariou, Senior Director of Marketing & General Manager
Benjamin Cariou, Vice President of Marketing

Benjamin Cariou has served as a member of the Luxury Link Travel Group management team since 2010, leveraging his broad expertise in online marketing and merchandising to drive incremental traffic and sales growth for the company’s portfolio of websites. Joining LLTG as Director of Marketing, Cariou was elevated to Senior Director of Marketing in 2013 and early this year joined the executive team as Vice President. In this role he oversees all global marketing activities for the company including SEM/SEO, display advertising, email marketing, public relations, social media, strategic partnerships and website merchandising.

Previously, Cariou served as Director of eCommerce & Online Marketing for Skechers USA, Inc. Responsible for direct execution of online marketing plans across all channels, the footwear brand enjoyed triple-digit revenue growth from its ecommerce platforms during his four-year tenure. Boasting over 12 years of total experience in online marketing, Mr. Cariou has also held positions with Fun Technologies and AixNittanyTechnlogy, Inc.

A native of Aix-en-Provence, France, Cariou earned his B.A. in business administration from Loyola Marymount University. He resides in West Los Angeles with his wife and two sons.

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