Luxury Link (www.luxurylink.com), the world’s leading luxury travel website, recently launched its new “Insights” section and newsletter, designed as a marketing resource for the luxury travel industry. Luxury Link will post a “White Paper” on a regular basis that addresses the state of the industry or tackles a specific area of interest to travel business owners and operators as well as directors of sales and marketing at luxury hotels of all sizes.
Currently, the following white papers can be found on Luxury Link:
- A Three-Point Plan to Protect Rates and Build Revenue in a Recession –Challenging issues such as discounting without undercutting competitors are tackled as well as how to protect rates and drive demand
- Gaining Control of User-Generated Content – Discusses how monitoring the web is essential; how brand image is influenced by responding to comments and therefore amplifying the company’s web voice and presence
- Cross Promoting and Upselling for Greater Revenue and Guest Satisfaction – Addresses such universal issues as how to create compelling offers; how to train and incentivize staff; and how to engage the guest
“We felt that during a time when the entire travel industry is facing enormous challenges, the new Insight section would be helpful to industry executives looking for solutions to issues we face every day,” said Diane McDavitt, President and Co-Founder of Luxury Link. “We want to share our knowledge of the industry with our colleagues to better improve our service and product for the consumer.”
To access the Luxury Links “Insights” section, users can select ‘Hotel Marketing Program’ found on the bottom of the site’s home page and then click on to “White Papers” found on the left of the screen.
About Luxury Link
Founded in 1997, Luxury Link is where sophisticated travelers go for inspiration, to indulge their passion for discovering the world’s best places to stay and exceptional values. Showcasing hundreds of extraordinary hotels and resorts, cruises, tours and villas in more than 60 countries, LuxuryLink.com provides unparalleled access to exclusive offers and insider tips for the sophisticated traveler. For more information, please visit www.luxurylink.com or call 1-888-297-3299.