Luxury
Family
Vacationist
Audience
Visitor Profile and Travel Habits
The Luxury link Travel Group audience profile speaks for itself. The sites attract some of the most active online purchasers found anywhere, as well as some of the most affluent travelers in the USA. Our audience is dedicated to vacationing (frequently) at authentic, top-quality properties throughout the world.
“One of the best sites on the Internet to advertise to high-income audiences. A hidden den of individuals with a lot of disposable income and a penchant for indulging their travel bug.”
Visitor Profile
| Average Age | 45 |
| College Degree or higher | 80% |
| Income | |
| Average Income | $175,000 |
| Income over $250,000 | 20% |
| Financial Portfolio $250K-$999K | 30%* |
| Financial Portfolio $1Million+ | 15%* |
| Occupation | |
| Professional/Managerial | 70% |
| C-Level & Senior Management | 26% |
| Business Owner/Entrepreneur | 21% |
| Location | |
| U.S. | 70% |
| Western Europe | 15%* |
| Other International | 15%* |
| Income | |
| Planning trip within 90 days | 72% |
| Takes 3 or more annual vacations | 96% |
| Takes 5 or more annual vacations | 60% |
| Annual Travel Spending | |
| $10,000 + | 51% |
| $7,100-$10,000 | 16% |
| $5,100-$7,100 | 19% |
| $2,000-$5,000 | 8% |
| Travel Internationally: | 76% |
The Nielsen survey shows that the Luxury Link audience does more than just dream about luxury travel. The
following graph shows the likelihood of a Luxury Link user to take this type of vacation compared to the average
online consumer.
following graph shows the likelihood of a Luxury Link user to take this type of vacation compared to the average
online consumer.
* Portfolios are exclusive of Real Estate
Source: Nielsen//NetRatings Custom @Plan Survey
Source: Nielsen//NetRatings Custom @Plan Survey
