Luxury
Family
Vacationist
Audience
Luxury Link User Profile
Average Age45
Average Income$175,000+
Visitors**1,445,900
Page Views**5,500,000
Time Spent*00:05:48
Online Audience Comparison
General US Online Internet population
25% -Household income of $100K or more
9% -Household income of $150K or more
51% -College graduate with 23% post grad
33% -Professional or managerial status
25% -Household income of $100K or more
9% -Household income of $150K or more
51% -College graduate with 23% post grad
33% -Professional or managerial status
Luxury Link’s Audience
63% – Household income of $100K or more
41% – Household income of $150K or more
79% – College graduate with 23% post-grad
57% – Professional or managerial status
63% – Household income of $100K or more
41% – Household income of $150K or more
79% – College graduate with 23% post-grad
57% – Professional or managerial status
Audience Composition
Composition Comparison of LuxuryLink.com with Other Online Travel Sites
| Top Travel Sites in Syndicate @Plan Service | $150k+ Composition | Index |
|---|---|---|
| Luxury Link | 41% | 443 |
| Fodors.com | 22% | 240 |
| Frommer’s | 18% | 192 |
| SideStep | 17% | 188 |
| TripAdvisor | 15% | 166 |
| Expedia.com | 13% | 142 |
| Orbitz | 13% | 139 |
| Travelocity | 12% | 133 |
*Sources: ComScore December 2011, Nielsen//NetRatings Custom @Plan Survey Source: Nielsen//NetRatings Syndicated @Plan Service
