Audience

Luxury Link User Profile

Online Audience Comparison
General US Online Internet population
25% -Household income of $100K or more
9% -Household income of $150K or more
51% -College graduate with 23% post grad
33% -Professional or managerial status
Luxury Link’s Audience
63% – Household income of $100K or more
41% – Household income of $150K or more
79% – College graduate with 23% post-grad
57% – Professional or managerial status

Audience Composition

Composition Comparison of LuxuryLink.com with Other Online Travel Sites

Top Travel Sites in Syndicate @Plan Service $150k+ Composition Index
Luxury Link 41% 443
Fodors.com 22% 240
Frommer’s 18% 192
SideStep 17% 188
TripAdvisor 15% 166
Expedia.com 13% 142
Orbitz 13% 139
Travelocity 12% 133

*Sources: ComScore December 2011, Nielsen//NetRatings Custom @Plan Survey Source: Nielsen//NetRatings Syndicated @Plan Service

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